Campaign production / delivery case study

Marketing Lab

One brief, specialised producers, a shared quality loop.

  • Claude Code
  • Canva MCP
  • Remotion
  • FastAPI

The business problem

Small teams need consistent brand, print, web, social and video assets without coordinating a separate production process for each format.

My contribution

My role covered workflow definition, architecture, direction of AI-assisted implementation, service integration, testing and deployment. Platform and library authorship belongs to the third parties credited below; additional collaborators are not identified in the public project notes.

Claude Code, Canva MCP and Remotion are existing tools. Contribution centres on orchestration and quality rules.

Architecture & boundaries

A READY marker triggers nine specialised Claude Code agents around a shared brand.json. Producers write to isolated folders; a QA guardian can re-trigger only the failed producer.

  1. 01BriefShared brand.json
  2. 02ProduceIsolated specialist outputs
  3. 03ReviewQA guardian re-triggers a failed producer

Labelled architecture overview, reconstructed from project documentation. This is not a production trace.

Failure paths & design decisions

One bad output should not trigger a complete re-run.

Separate producer workspaces and re-trigger the failed producer.

Evidence boundary: Described in the project notes; no public failure/recovery trace is available.

Delivery record

Status
A documented test pack, with broader ongoing production use unverified.
Users & scope
Brand, print, web, social, video and copy production around a shared brief.
Dates & usage
Test date and repeat-run results are not published.

Results & measurement gaps

A documented test pack produced 22 deliverables in 12 minutes. That is a single test result, rather than a promise of production throughput.

22 deliverables in 12 minutes is a single documented test result, not a sustained throughput or cost benchmark.